Secrets of Best-Selling Self-Published Authors #8 – Iain Rob Wright

The previous interviews I conducted in the popular series, 'Secrets of Best-Selling Self-Published Authors,' were such a hit with visitors to this site I decided it would be crazy not to continue them. I have got some wickedly good interviews lined up for you over the next month, including VIP guest interviews from best-selling indie authors Iain Rob Wright, Armand Rosamilia, David Moody, Jeremy Bates, Michael Bunker, J. Thorn, Michael Bray, Michael J Sullivan, Ruth Ann Nordin and Michale Thomas. If that wasn't enough, I hope to have a book from the first series of interviews ready for release by the end of August. The book is titled (surprise, surprise!) 'Secrets of Best-Selling Self-Published Authors.' It contains all the authors interviewed in the first series (Russell Blake, April M Reign, William Malmborg, Mark Edward Hall, Matt Shaw, Michaelbrent Collings and Matt Drabble). Included in the book is a lengthy analysis of their recommendations for self-published authors and for those thinking of self-publishing, along with useful tips and resources. The book will be available for pre-order early August and is essential reading for those interested in self-publishing. Make sure you subscribe now to get on the mailing list for all updates and new-release information. 


Right, let's get into it. Today's special guest, is best-selling indie author, Iain Rob Wright. Iain is from the English town of Redditch, where he worked for many years as a mobile telephone salesman. After publishing his debut novel, THE FINAL WINTER, in 2011 to great success, he quit his job and became a full time writer. He now has over a dozen novels, and in 2013 he co-wrote a book with bestselling author, J.A.Konrath. The three most important things in his life are his wife, his son, and his fans. His work is currently being adapted for graphic novels, audio books, and foreign audiences. He’s an active member of the Horror Writer’s Association and a massive animal lover. Here's the interview:

Who are you and where do you come from? Do you think that your life experience has gone some way towards making you a successful author in your chosen genre?

I am Iain Rob Wright, a horror author. What has helped make me a successful author is that I am a fan first, writer second. My books are the things, as a horror fan, that I would like to read.

Where do you get your inspiration from for your writing and for the way you brand yourself as an author?

My inspiration comes from the other people in my genre. I read a lot and learned to love horror from enjoying the work of Stephen King, Richard Laymon, James Herbert and many more. I also love movies and television, and get many ideas whenever I watch a particularly original film. After watching Legion, I gained the idea for The Final Winter, my debut novel.

If you could pinpoint one thing in particular that has grabbed readers of your work, what would you say it is? I.e. what is it about your books that keeps your readers coming back for more?

I think readers point out my characters as the part they most enjoy. I reuse characters across multiple books and like to have them change and grow. I also try to be original with my ideas. All of my books are different and I don’t just write about one thing.

Your first book, ‘The Final Winter,’ was very successful – how did you achieve such an impact with your debut novel and have you managed to replicate it since?

I have no idea. I published it and got a few sales, and then those sales kept increasing. What helped me in the early days is gaining a couple of really amazing fans who recommended my work a lot. They helped get my name around very quickly. A writer is nothing without readers, so I was very lucky to get those early fans.

You have enjoyed best-selling status on Amazon and have had your books adapted for Graphic Novels, Audio Books and foreign audiences – is there a particular moment in your career as an author that you realized that you had done something right to get where you are now? Can you pinpoint what it was that spiked your success to date?

When I started earning more from my books than I had been while working a full-time job. When I started earning enough to pay all the bills I realized that writing was my “job” now and not just a dream. Also, when I wrote a book with JA. Konrath, who I had been a fan of before I was a writer, it was pretty amazing.

Did you try to get publishing contracts for your books early on with traditional book publishers? If so, did you have any success there or if not what was it that made you decide to self-publish the majority of your work?

My second book, Animal Kingdom, was published by an American Press. Eventually I bought the rights back and self-published it. I’ll let that speak for itself.

I noticed that many of your kindle titles are published under the imprint of Dead Pixel Productions – is that your own publishing company or a collective? Do you think it is important for self-published authors to establish their own publishing company to publish their works? Do you think that the same results can be achieved by a self-published author without forming a publishing company?

Dead Pixel Publications is something I have just become a part of. It is a collection of authors all working beneath a single banner, dedicated to finding mutual success. It is very important to have allies in this business and far easy to find success with help. I’m always very happy to offer assistance so joining a group such as DPP made sense to me. It’s not vital for an author to start their own publishing group, but it is important to become a brand in their own right. Stephen King is synonymous with horror because his name has become a brand. That’s what an author should aim for.

Once you have decided that self-publishing might be your route, what financial and artistic considerations should you keep in mind before you begin?

Do the best with what you have. In the early days I did my own covers and editing. I made a few sales and put that money into hiring artists and editors. As I earned more money I hired better artists and editors. You can scale your business up, but you will only get back what you put in. It hurts paying $500 to an artist, but the cost will pay for itself when you reap additional sales.

What do you see as your most innovative promotional strategy?

Bookbub is the current number 1 sales promoter, but I have been testing Facebook ads with mixed success. The biggest mistake I made in the last few years was not maintaining an mailing list. It’s a big focus for me now and it’s a big tool being able to email a thousand people each time I have a new release. Trying new things is the key to success. You look at guys like Hugh Howey, J.A.Konrath, and Mark J.Dawson, and you see that they all got rich by being the guy to hit upon something first. Find the opportunities for yourself and you will reap maximum advantage. If you are a follower then you are forever chasing diminishing returns . . .

For more of this fascinating interview, please visit Self-Publishing Successfully for full transcript.



Blood Related Now Available in Print & Ebook + FREE Book Promo & News

Hi everyone  - hope all is well with you and life is going swimmingly. I have some exciting news to share today. Finally, the redux version of my debut novel, Blood Related, is available in both print and EBook exclusively through Amazon (U.S. & U.K. links below). After getting the rights back from my previous publisher I decided to self-publish through my imprint, King Billy Publications. With much research and debate I decided to go for it! I had it professionally edited and formatted, I cut and trimmed and shaped it, into a more fast-paced, tension-filled, thriller novel. I am very happy with the results and hope you guys will like it too. If you're uncertain, check out the free preview on Amazon to get a taste for the novel. Hopefully you'll enjoy it enough to leave a review which would be a great help (wink, wink). I have set the price low for the first month on Amazon ($2.99 - Kindle, $12.99 - Amazon print) so get in quick before it goes up at the end of August.

I have had the good fortune to receive some fantastic blurbs/reviews from some of the leading authors in the Horror and Thriller genres. This is what Graham Masterton, best-selling author of The Manitou and The House That Jack Built, says about Blood Related: "William Cook tells a gruesome story with a sense of authenticity that makes you question with considerable unease if it really is fiction, after all." Joe McKinney is another best-selling author who read Blood Related and offered this fantastic blurb: "This man is simply scary. There is both a clinical thoroughness and a heartfelt emotional thoroughness to his writing. He manages to shock as well as empathize, to scare as well as acclimatize, yet beneath it all is a well read intelligence that demands to be engaged. I loved Blood Related. Ordinarily I hate serial killer stories, but William Cook won me over. He is a unique and innovative talent." 

Here is the blurb and the new links for the book. Remember if you get in quickly you can get the book now at the discounted cost before it goes up end of August:

For over two decades, Detective Ray Truman has been searching for the killer or killers who have terrorized Portvale. Headless corpses, their bodies mutilated and posed, have been turning up all over the industrial district near the docks. The remains of young female prostitutes have been the killer’s victims of choice, but now other districts are reporting the gruesome discovery of decapitated bodies. It seems the killer has expanded his territory as more ‘nice girls’ feel the wrath of his terrible rage. This horrifically disturbing tale of a family tree of evil will embed itself in the mind of the reader, long after the last page has been turned. A crime thriller in the vein of other power-packed thrillers like Thomas Harris's 'Silence of the Lambs' and James Ellroy's 'Killer on the Road.'

Meet the Cunninghams . . .
A family bound by evil and the blood they have spilled. The large lodging-house they live in and operate on Artaud Avenue reeks of death and the sins that remain trapped beneath the floorboards.

Meet Caleb Cunningham . . .
Caleb is a disturbed young man whose violent father is a suspected serial killer and mother, an insane alcoholic. After his Father’s suicide, Cunningham’s disturbing fantasy-life becomes reality as he begins his killing spree in earnest. His identical twin brother Charlie is to be released from an asylum and all hell is about to break loose when the brothers combine their psychopathic talents. Eventually stepping out from the shadows of his murderous forebears, Caleb puts in motion his own diabolical plan to reveal himself and his ‘art’ to the world. He’s a true aesthete. An artist of death. His various ‘installations’ have not received the status he feels they deserve, so Caleb is expanding his ‘canvas.’

Meet Ray Truman . . .
A tragic cop whose personal demons won’t let him rest. Overworked and underpaid, Truman is tenacious as a pit-bull. He won’t rest ‘til he’s brought to justice Portvale’s infamous serial killer. His battle with his own demons gives him the strength to chase the shadows and to cut corners when necessary, as he embarks on the hunt of his life. His search leads him to the Cunningham’s house of horrors. What he finds there will ultimately lead him to regret ever meeting Caleb Cunningham and the deviant family that spawned him. The hunter becomes the hunted as Truman digs deeper into the abyss that is the horrifying mind of the most dangerous psychopath he has ever met.
Warning: R18+ contains adult content + graphic violence & psychological horror.

Did you grab your copy? Great (and thank you).

Anyway, in other news, I have just lined up the next mob of authors for my popular interview series - 'Secrets of Best-Selling Self-Published Authors.'* The first series, including authors: Matt Shaw, April M Reign, Mark Edward Hall, Russell Blake, William Malmborg, Matt Drabble and Michaelbrent Collings, was such a hit that I will continue it for as long as there are best-selling self-published authors out there (long may it last). As a result of the success of the first series I have edited and compiled the interviews into a book that will be released early August. Along with the original interviews, there is a significant essay written by myself and in-depth analysis of each author's tips and their individual success stories. This book is essential reading for any author who is thinking about venturing into self-publishing and for self-published authors who are looking to lift their game and increase their sales and online presence. It will also be of interest to fans of these authors and anyone interested in the process of writing and/or self-publishing. Check out the interviews here and stay tuned for the opportunity to pre-order on Amazon. The new line-up of best-selling self-published interviews, includes the following fantastic writers: David Moody, Iain Rob Wright, Armand Rosamilia, Michale Bunker, J Thorn, Jeremy Bates, Michael Bray and Michael Thomas. The next run (yes, there will be more) I hope to bring you more successful female self-published authors. 

*Personal invitation: if you are a best-selling (paid, not free rankings) self-published author and would like to be part of this project, please leave a comment below or email me here.

Thanks again for reading my blog/website and I hope you take advantage of the various things on offer today. If you haven't subscribed already to this site, please do so now and receive a FREE copy of my popular collection of macabre tales, 'Dreams of Thanatos.' Just click on the image below or click this link here.

Grab Your FREE Copy Now!

 As a final bonus, here's another freebie for you. Have a great week. 

Until next time.


Fast Train To Hell . . .
From the belly of the swamp issues forth a visit in the middle of the night from a force as dark and unimaginable as hell itself. Poor pig-farmer Abel Laroux, must battle the demons of his past as well as the nightmarish reality of the present, as he confronts a devilish visitor who has come to collect on an outstanding debt, inherited by Abel from his forefathers.

Bonus Features: Includes an excerpt from the author's novel, 'Blood Related' + the long poem 'The Temper of The Tide', in its entirety.

Warning: contains adult content + themes of supernatural & psychological horror.


#Amazon #FREEKINDLE  #Horror  #Kindle  #mystery  #novel #psychologicalthriller  #thriller  #ThrillerNovel  @Amazon, Amazon, Blood Related, Secrets of Best-Selling Self-Published Authors, 

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